SPONGEBOB GARRIAGES
In 2024, Spongebob turned 25 and Nickelodeon wanted to celebrate in a multitude of ways. One of these ways was a complete holiday experience on the two coasts of the US. While Spongebob and Gary had an appearance at the Macy's Thanksgiving Parade and Bryant Park in New York City, there was also a completed trolley wrap at The Grove in Los Angeles.
​
The Garriages as a concept was inspired by the horse carriages in New York and the common trope of "Santa's Sleigh". It consists of the character Gary pushing a carriage, hence the the name "Garriages"! This concept was pushed on all three locations where the Garriage makes an appearance (with special guests along the way).
THE FINAL PHOTOS
(Tap Right Arrow)
What we wanted to convey with the model is fun yet intricate. We tried to add a lot of holiday themes and items, but also work with the spongebob brand and the SB25 campaign itself.
​
The trolley wrap had a lot of the SB25 branding, with the rainbow coloring with black patterns and motifs.
THE MODEL
