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Fate. Set. Match
In the summer of 2025, Shopbop and Nike collaborated on a collection of shoes and outfits for the upcoming US Open. So, the team came up with the idea of combining a fortune telling/mystical theme with tennis, highlighting the themes of choosing your own destiny and using tennis as a positive to your lifestyle.
"THE FUTURE IS IN YOUR HANDS, HOW WILL YOU SERVE IT?"
Not Everything Makes the Cut
One thing I have learned during this project was not everything gets approved. Whether it's budget reasons or the client just wants to go in a different direction, there will always be pieces of work that you are proud of that don't make it. For this project, it is these juice labels that were supposed to be used for juices that wre aimed to be handed out during the event.
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