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Spotify '22 Wrapped Campaign
The Wrapped Campaign is an app event that takes
place in December each year. It celebrates both
the artists and the fans in detailing their use of
their app. Each year, they come up with creative
categories and questions. Some of the popular
categories include your top songs, top artists and
top playlists.
To highlight the personalization of the campaign,
I will create one-person booths that each will be
based on a certain “Wrapped” prompt. There will
also be a stand where the listeners will be able to
get a printed version of their Spotify wrapped. There will also be a graphic wall for photo moments.
Graphic Identity
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